Meet the Founder
Shamron koumi
Growing up in the jewelry industry, Shamron Koumi developed a passion for jewelry long before it became her career. As the daughter of Amena Koumi, founder of Athra, she was immersed in the business from an early age, gaining firsthand experience in an industry her family has proudly served for over 40 years.
Watching her mother build Athra into a trusted wholesale jewelry company inspired Shamron's appreciation for both the artistry and business behind every collection. Over the years, she developed a keen eye for emerging trends, customer preferences, and the styles that resonate with today's consumer.
With a passion for fashion, trend forecasting, and merchandising, Shamron launched Athra Luxe to bring that industry expertise directly to the consumer. Constantly inspired by evolving styles, social trends, and the women around her, she carefully curates collections that feel elevated, versatile, and effortlessly wearable.
Shamron believes luxury shouldn't be reserved for special occasions. Her vision for Athra Luxe is to offer thoughtfully selected pieces that help women feel confident, polished, and put together every day. From timeless staples to trend-forward statement pieces, every collection is designed with the modern woman in mind.
Through Athra Luxe, Shamron continues her family's legacy in jewelry while creating a destination where style, quality, and accessible luxury come together.
ABOUT US
Athra Luxe™ is a luxury jewelry brand that aims to elevate the art and tradition of fine jewelry to new heights of statement and style. Evolving from its founding company Athra, a leading sterling silver house since the 80’s, Athra Luxe is comprised of a design team that includes artists, jewelers and crafters with extensive design and jewelry backgrounds.
From subtle, timeless staples perfect for everyday wear, to bold statement pieces, allow yourself to indulge into the opulence that is Athra Luxe. Athra Luxe blends together the highest quality materials including sterling silver and other beautiful gemstones for each piece. Earrings, necklaces, bracelets, and rings all designed with intention and loved by women everywhere.
Each collection has a distinctive elegance that exudes the “Essence of Luxury™” while being consciously designed for the everyday woman at an affordable price. Athra Luxe’s designs range from abstract shapes and patterns, to clean and classic, to whimsical and romantic. Whether it is a symbol of love, a token of appreciation, or a gift to you, Athra Luxe caters to the desire of every customer.
We believe that every woman is entitled to a luxury shopping experience. Buying jewelry should be fun, effortless and empowering, not intimidating. Our in-house styling teams design each piece of jewelry with smart, modern and sophisticated women in mind. From past generations to Millennials, Athra Luxe is a luxury jewelry brand that is accessible to everyone.